How to Start a Digital Marketing Agency: 5 Key Steps

It’s important to research your prospects in advance, personalize your message, and follow up appropriately. According to a study by Nielsen, 92% of consumers trust referrals from people they know. This highlights the importance of referral marketing to build trust and credibility with potential clients. In fact, a study by BrightLocal found that 97% of consumers searched for a local business online in 2020, with 87% reading online reviews for local businesses.

They drive engagement, generate leads, and increase brand awareness through tactics like Social Media, SEO, email marketing, and content marketing. A digital marketer sets and tracks digital marketing KPIs to measure marketing performance. By implementing a comprehensive HighLevel SaaSPRENEUR Gold Award lead generation strategy encompassing various tactics, digital marketing agencies can achieve sustainable growth and success in a competitive industry. This indicates that creating high-quality content is an effective way to attract leads and generate business.

SMS or text marketing is a means of communicating with potential buyers via simple text messages. SMS marketing delivers exceptionally high open rates, as studies have shown that recipients open an impressive 98% of text messages. Meet Nutshell, the CRM we’ve built from the ground up to help you reach your sales goals.

How to Hire a Digital Marketer: 5-Step Guide

List your agency among the leaders of the industry, promote your work, create original content, find new team members and keep up with digital marketing events. Would you like to get listed along with the top industry leaders in the digital marketing industry? Visit the About DAN page to learn benefits and find out how can we help you for reaching your targets. Please also check the Effective Tips On How To Work With A Digital Marketing Agency and How To Build The Best Digital Marketing Agency Team Structurearticles for further reading.


With that being said, there are thousands of digital marketing agencies and consultants out there. I was fortunate to start my career on the marketing team at WordStream, where I was able to develop my paid acquisition skills. What might be unclear to those who have never been on a marketing team specifically is how much actually goes into it. Aside from the pressure to produce, you have to learn complex systems, and if the team is small you have to develop a variety of skills to get even the simplest campaigns off the ground. Companies are spending more of their marketing budgets on digital advertising than ever before, and everyone wants a piece of the action. In this guide, I will walk you through the five steps you need to follow if you want to build an online marketing agency from the ground up (trust me, I’ve been there).

With these tools, your business can work smarter, not harder—allowing more efficient use of time. To do this, identify the social media platforms most relevant to your target market. This may include LinkedIn, Twitter, Facebook, or Instagram, depending on the demographics and interests of your target market. You can get started with SMS marketing by working with a texting service. The best mass texting services make it easy to get your company’s marketing messages out to your customer and prospect base.

Below are some secrets to success to help make the startup process go as smoothly as possible. Clients can change their minds at any point and tell you that they don’t want you to run ads for them anymore or don’t need your SEO services. In these cases, there’s not much that you can do unless you prepare a strategy to keep the client long-term in advance. Through BUNDLE by Insuritas, PSECU Protect, LLC was able to increase agency awareness and leverage digital automation to achieve an increase in sales.

While their USPs may not affect your online marketing costs, they do impact your experience as a client. While some digital marketing strategies, like SEO, have inflexible timelines, you can expedite others. Aweb designor web redesign, for example, is a service that an agency could deliver faster — though it comes with an increased digital marketing cost. The same concept would apply if you invested in an integrated set of digital marketing strategies. For example, if you invested in SEO and PPC, as well as content marketing and email marketing, you could expect higher digital marketing prices due to the quantity of services. A significant influence on your digital marketing pricing is the size of your company. If you’re a small-to-midsized business , your digital marketing costs won’t touch the budget of an international corporation.

By offering flexible or discounted annual digital marketing agency pricing plans, you are in a position to claim a lasting relationship. But remember, your digital marketing agency pricing model can either make or break you.

They can dig deep into certain target niches with the right influencer campaign. Experts from a digital agency can help you with a variety of services, ranging from branding and digital marketing to web design and development, app development and software engineering. A digital agency offers services in different areas of design, development, software engineering, digital marketing and digital communications. While the rise of trendy, pithy names might lead you to christen your new agency “Monster Growth Nerve Burst,” that might be a bit too much for most prospective clients. SocialSEO is a digital marketing agency out of Colorado that helps clients increase their rankings in target markets.